kovet

Concept Fashion Print Ad

Styling: Christine Lee

Photography: Jessie Mar

kovet is a slow fashion brand designed for men who appreciate understated elegance, superior craftsmanship, and timeless comfort. Prioritizing ethically sourced materials, responsible production, and durability over trends, each garment is crafted with longevity in mind.

Rooted in London’s rich menswear tradition, kovet places a strong emphasis on quality knitwear, rich textures, and a muted, sophisticated palette. Classic silhouettes are reimagined with subtle textural depth, creating effortlessly wearable garments that transition seamlessly from season to season.

Designed for those who value refined yet relaxed style, kovet pieces are functional, versatile, and effortlessly sophisticated. Whether it’s a cashmere turtleneck for crisp autumn mornings or a breathable organic cotton sweater for year-round layering, each piece embodies quiet confidence and lasting appeal.