Truck billboard advertising is a widely used strategy in the food and beverage industry. By placing the SmartSweets Sour Blast Gummy Worms graphic on trucks, this campaign maximizes visibility, mobility, and targeted exposure.

Research shows that drivers are highly susceptible to food cravings triggered by visual stimuli, making this a strategic way to drive impulse purchases. Stocking Smart Sweets at gas stations further capitalizes on this effect, increasing sales potential.